In Simon Sinek’s best selling book, Starting with Why, the mantra is “People don’t buy what you do; they buy why you do it.” Sinek insist that instead of asking “WHAT should we do to compete?” companies must ask, “WHY did we start doing WHAT we ́re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?” The answers to these questions create Sinek’s Golden Circle– – a WHY is just a belief…HOWs are the actions you take to realize that belief…WHATs are the results of those actions – everything you say and do. At Accordant, we know our Golden Circle and everyone believes in the “why,” understands the “why,” then pursues the “what.” We also know that everyone is a leader. Leadership doesn’t just flow down, but up as well. We must take ownership of everything in our world. That’s what Extreme Ownership is all about…everyone owns it all.
Extreme Ownership is a mind-set, an attitude and one of Accordant’s core values. We believe that focus on Extreme Ownership is a critical component of the 5 Star User Experience you have come to expect from our team.